That 365-day chart is the picture worth keeping. Look at it: flat line for nine months, then starting in April — nine spikes in ten weeks, each one an issue, and the peaks getting taller. 720 subscribers, 34,000 impressions, 4,000 article views, all of it built since spring. That is not a viral moment. That is a compounding asset. And here is the pattern inside the spikes worth noticing: Issues 08 and 09 are your two tallest peaks, back to back. The newsletter is not plateaui

Tennis, pickleball, and padel are not converging because the industry is enlightened. They are being forced together by economics — and fighting it the whole way. Here is the mid-year conclusion nobody else is publishing.

The 2026 Global Padel Report classifies the U.S. as a Diamond in the Rough — early-stage, fragmented, and highly price sensitive. Here's what that actually means if you're building something in this market, from someone who was in the room in Barcelona when the report dropped.

A week ago today I was standing in an empty convention hall in Barcelona before anyone else arrived. Three months ago this business did not exist. I left a job I loved at the Racquet Sports Professionals Association because I believed this industry was about to go through something I needed to be part of. I took a chance. No clients. No track record as a founder. No guarantee anyone would care. That Monday I walked into Fira Gran Via with Michel Gogniat, the Managing Director

The global padel industry is preparing for its biggest moment of the year. Here's what I'll be watching at the Padel World Summit — and what it means for the U.S. market.

The operators who win the next five years in racquet sports aren't thinking about courts. They're thinking about decisions — which sport to add, when to move, and what to stop doing.

Racquet sports compensation data just got its first independent benchmark. Here's what the ARA's 2025 report reveals about director pay, club size, and where the gaps still exist.

The 2026 global racquet sports participation data is out. Here's what it actually means for tennis, padel, and pickleball operators, investors, and brands navigating the U.S. market right now.

The International Padel Cluster just named its first U.S. International Development Partner. Here's why that matters — and what it means for American companies serious about where padel is headed.

The International Padel Cluster has appointed Mike Knowles of Inside the Lines Advisory as U.S. International Development Partner — one of the first two partners appointed globally.

Anthropic interviewed over 80,000 people across 159 countries about what they want from AI — and what they fear. HR leaders are citing it. Educators are citing it. Nobody in racquet sports has touched it. Here's what it means for the decisions you're making right now.

Most pickleball operators are over-built on courts and under-built on brand. The operators who win the next five years will treat pickleball facility marketing as seriously as they treat site selection and construction.

A great Thursday night social is one of the most powerful tools a racquet sports club has. But events alone aren't a racquet sports club marketing strategy. Here's what most clubs get wrong — and what the best ones do differently.

I went to RacquetX 2026 with a thesis. The floor confirmed it. Here's what five thousand people and three days taught me about the real problem in racquet sports right now.

Racquet sports participation is up. Membership isn't following. Here's why most facilities have a demand strategy problem — not a marketing problem.**

The racquet sports industry is showing up in Fort Lauderdale with momentum. The harder question is whether it's showing up with structure.

While most racquet sports slow down in winter, platform tennis thrives. This Insight explores how the sport’s counter-seasonal design creates revenue resilience for clubs and year-round career stability for professionals.

Racquet sports participation is accelerating — but many operators are scaling activity without strengthening structure. Growth without alignment creates strain. Here’s where pressure is building in 2026.

Rebranding is never just a marketing exercise—especially when the organization has nearly a century of history and a membership base that cares deeply about how things have always been done. That was the situation at the Racquet Sports Professionals Association (RSPA) when we undertook a full enterprise rebrand from the USPTA to the RSPA—one of the most important transitions the organization had faced in decades.

Competitive threats rarely arrive out of nowhere. More often, they come from places you know well. That was the reality the Racquet Sports Professionals Association (RSPA) faced in mid-2025 with the launch of USTA Coaching—a new initiative from the sport’s most powerful governing body, backed by significant resources and national visibility. For decades, the relationship between the USTA and the RSPA had been complementary.