A great Thursday night social is one of the most powerful tools a racquet sports club has. But events alone aren't a racquet sports club marketing strategy. Here's what most clubs get wrong — and what the best ones do differently.

I went to RacquetX 2026 with a thesis. The floor confirmed it. Here's what five thousand people and three days taught me about the real problem in racquet sports right now.

Racquet sports participation is up. Membership isn't following. Here's why most facilities have a demand strategy problem — not a marketing problem.**

The racquet sports industry is showing up in Fort Lauderdale with momentum. The harder question is whether it's showing up with structure.

While most racquet sports slow down in winter, platform tennis thrives. This Insight explores how the sport’s counter-seasonal design creates revenue resilience for clubs and year-round career stability for professionals.

Racquet sports participation is accelerating — but many operators are scaling activity without strengthening structure. Growth without alignment creates strain. Here’s where pressure is building in 2026.

Rebranding is never just a marketing exercise—especially when the organization has nearly a century of history and a membership base that cares deeply about how things have always been done. That was the situation at the Racquet Sports Professionals Association (RSPA) when we undertook a full enterprise rebrand from the USPTA to the RSPA—one of the most important transitions the organization had faced in decades.

Competitive threats rarely arrive out of nowhere. More often, they come from places you know well. That was the reality the Racquet Sports Professionals Association (RSPA) faced in mid-2025 with the launch of USTA Coaching—a new initiative from the sport’s most powerful governing body, backed by significant resources and national visibility. For decades, the relationship between the USTA and the RSPA had been complementary.

There’s a moment every organization hits where the problem isn’t strategy — it’s infrastructure. That was the case at the Racquet Sports Professionals Association (RSPA) when I took a hard look at two foundational systems that touched nearly every member and prospect: the website and the Career Center. Both were critical. Both were underperforming. And neither had meaningful budget behind them.