ABOUT
INSIDE THE LINES
Who I Am
25 years building brands - Young & Rubicam, Publicis, then Flowers Foods (Dave's Killer Bread, Nature's Own, Wonder, Tastykake). In 2024 I came into racquet sports as CMO of the Racquet Sports Professionals Association. Former Division I All-American tennis player.
How I Work
Every engagement starts with the Growth Pressure Review. 15 questions, 5 minutes, my personal read back to you within 48 hours. Free. If we're a fit, we go deeper from there.
Who This Is For
I work best with leaders facing moments like these:
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A brand losing position
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A facility losing members
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An investor entering the category
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An organization under fire
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A leader feeling the pressure
Inside The Lines is not a marketing services firm. It is a decision discipline practice for leaders who want fewer initiatives, sharper decisions, and outcomes that last.
If that's the kind of pressure you're under, the next step is getting clear on what to do, what to stop, and what matters most.
LET'S GET STARTED
If you're building a brand in racquet sports, the fastest way to start is the free Growth Pressure Review - 15 questions, 5 minutes, my personal read back within 48 hours.
Or share a bit about your situation here, and I'll take it from there with a focused, practical next step.
+1 (205) 789-4006
