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INSIGHTS FROM THE FIELD
Real-world perspective on strategy, growth, competitive pressure, and leadership under constraint. No theory. No recycled frameworks. Just lessons from the work — and what actually holds up when decisions carry real consequences.


The Global Padel Ecosystem Is Being Built Right Now — International Padel Cluster Names First U.S. Partner
The International Padel Cluster just named its first U.S. International Development Partner. Here's why that matters — and what it means for American companies serious about where padel is headed.
2 days ago3 min read


The International Padel Cluster Makes It Official
The International Padel Cluster has appointed Mike Knowles of Inside the Lines Advisory as U.S. International Development Partner — one of the first two partners appointed globally.
7 days ago1 min read


What 81,000 People Told Anthropic — And What It Means If You Run a Racquet Sports Business
Anthropic interviewed over 80,000 people across 159 countries about what they want from AI — and what they fear. HR leaders are citing it. Educators are citing it. Nobody in racquet sports has touched it. Here's what it means for the decisions you're making right now.
Apr 104 min read


Racquet Sports Club Marketing: The Event Didn't Sell Your Club. What Got Them There Did.
A great Thursday night social is one of the most powerful tools a racquet sports club has. But events alone aren't a racquet sports club marketing strategy. Here's what most clubs get wrong — and what the best ones do differently.
Apr 23 min read


RacquetX 2026 Is One Week Out. Here's What I'll Be Looking For.
The racquet sports industry is showing up in Fort Lauderdale with momentum. The harder question is whether it's showing up with structure.
Mar 53 min read


The Racquet Sport That Owns the Winter: Why Platform Tennis Matters Right Now
While most racquet sports slow down in winter, platform tennis thrives. This Insight explores how the sport’s counter-seasonal design creates revenue resilience for clubs and year-round career stability for professionals.
Feb 163 min read


Racquet Sports Growth Strategy: Participation Is Accelerating. Structure Is Being Tested.
Racquet sports participation is accelerating — but many operators are scaling activity without strengthening structure. Growth without alignment creates strain. Here’s where pressure is building in 2026.
Feb 143 min read


Racquet Sports Rebrand: Rebranding a 97-Year Institution Under Competitive Pressure
Rebranding is never just a marketing exercise—especially when the organization has nearly a century of history and a membership base that cares deeply about how things have always been done.
That was the situation at the Racquet Sports Professionals Association (RSPA) when we undertook a full enterprise rebrand from the USPTA to the RSPA—one of the most important transitions the organization had faced in decades.
Feb 44 min read
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