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INSIGHTS FROM THE FIELD
Real-world perspective on strategy, growth, competitive pressure, and leadership under constraint. No theory. No recycled frameworks. Just lessons from the work — and what actually holds up when decisions carry real consequences.
Racquet Sports Isn't a Court Story Anymore
The racquet sports boom isn't just about building more courts. Four structural pressures, real estate, systems, staffing, and revenue mix, are reshaping how multi-sport facilities actually operate.
Aug 67 min read
Racquet Sports Has Never Had a Stage Like This. SMASH 2026's Full Schedule at the AB Show Just Went Live.
SMASH 2026's full schedule at AB Show just went live. Here's what's new, who's already on the floor, and why this could be the most important event for anyone building in padel before 2027.
Jul 283 min read
Why This Is Your Problem, Not a Cupcake Problem
A low-budget campaign beat a 90-year competitor by asking one sharper question. Here's what it means for every racquet sports club, brand, and manufacturer trying to win on more than product.
Jul 154 min read
The Family Membership Exists Everywhere. Household Economics Exist Nowhere.
That 365-day chart is the picture worth keeping. Look at it: flat line for nine months, then starting in April — nine spikes in ten weeks, each one an issue, and the peaks getting taller. 720 subscribers, 34,000 impressions, 4,000 article views, all of it built since spring. That is not a viral moment. That is a compounding asset.
And here is the pattern inside the spikes worth noticing: Issues 08 and 09 are your two tallest peaks, back to back. The newsletter is not plateaui
Jul 97 min read
The Racquet Sports Industry Finally Has Real Compensation Data
Racquet sports compensation data just got its first independent benchmark. Here's what the ARA's 2025 report reveals about director pay, club size, and where the gaps still exist.
May 202 min read
The U.S. Racquet Sports Market Looks Different When You See the Global Data
The 2026 global racquet sports participation data is out. Here's what it actually means for tennis, padel, and pickleball operators, investors, and brands navigating the U.S. market right now.
Apr 277 min read
What 81,000 People Told Anthropic — And What It Means If You Run a Racquet Sports Business
Anthropic interviewed over 80,000 people across 159 countries about what they want from AI — and what they fear. HR leaders are citing it. Educators are citing it. Nobody in racquet sports has touched it. Here's what it means for the decisions you're making right now.
Apr 104 min read
Courts Don't Create Demand: The Pickleball Facility Marketing Problem Nobody Talks About
Most pickleball operators are over-built on courts and under-built on brand. The operators who win the next five years will treat pickleball facility marketing as seriously as they treat site selection and construction.
Apr 75 min read
RacquetX 2026 Is One Week Out. Here's What I'll Be Looking For.
The racquet sports industry is showing up in Fort Lauderdale with momentum. The harder question is whether it's showing up with structure.
Mar 53 min read
Racquet Sports Growth Strategy: Participation Is Accelerating. Structure Is Being Tested.
Racquet sports participation is accelerating — but many operators are scaling activity without strengthening structure. Growth without alignment creates strain. Here’s where pressure is building in 2026.
Feb 143 min read
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