Real-world perspective on strategy, growth, competitive pressure, and leadership under constraint. No theory. No recycled frameworks. Just lessons from the work — and what actually holds up when decisions carry real consequences.
A week ago today I was standing in an empty convention hall in Barcelona before anyone else arrived. Three months ago this business did not exist. I left a job I loved at the Racquet Sports Professionals Association because I believed this industry was about to go through something I needed to be part of. I took a chance. No clients. No track record as a founder. No guarantee anyone would care. That Monday I walked into Fira Gran Via with Michel Gogniat, the Managing Director
