Real-world perspective on strategy, growth, competitive pressure, and leadership under constraint. No theory. No recycled frameworks. Just lessons from the work — and what actually holds up when decisions carry real consequences.
There’s a moment every organization hits where the problem isn’t strategy — it’s infrastructure.
That was the case at the Racquet Sports Professionals Association (RSPA) when I took a hard look at two foundational systems that touched nearly every member and prospect: the website and the Career Center.
Both were critical. Both were underperforming. And neither had meaningful budget behind them.
