Real-world perspective on strategy, growth, competitive pressure, and leadership under constraint. No theory. No recycled frameworks. Just lessons from the work — and what actually holds up when decisions carry real consequences.
Tennis, pickleball, and padel are not converging because the industry is enlightened. They are being forced together by economics — and fighting it the whole way. Here is the mid-year conclusion nobody else is publishing.
The 2026 Global Padel Report classifies the U.S. as a Diamond in the Rough — early-stage, fragmented, and highly price sensitive. Here's what that actually means if you're building something in this market, from someone who was in the room in Barcelona when the report dropped.
