Scaling a challenger brand inside a commodity category isn’t about making more noise. It’s about protecting differentiation while expanding reach. Here’s how disciplined positioning and integrated execution drove +15% dollar growth on the most profitable product line in the portfolio — without sacrificing margin.

While most racquet sports slow down in winter, platform tennis thrives. This Insight explores how the sport’s counter-seasonal design creates revenue resilience for clubs and year-round career stability for professionals.