MEET THE FOUNDER
Mike Knowles has spent his career inside high-pressure situations — leading enterprise consumer brands and national racquet sports organizations through competitive pressure, structural change, and high-stakes growth. A former Division I Tennis All-American, he brings both competitive and executive experience to an industry he's been inside his entire career.
Most recently as CMO of the Racquet Sports Professionals Association, Mike led a 97-year-old institution through a full enterprise rebrand during direct competitive entry. Membership renewals ran approximately 25% ahead of the prior year, a signal that strategic clarity held when the pressure was highest. His background also includes driving +15% dollar growth on the most profitable product line in a major consumer brand portfolio without sacrificing margin.
He works best with leaders navigating growth that has outpaced structure, where the next decision matters more than the next initiative.
Approach To Pressure
I don't operate as a traditional consultant. I work directly alongside leaders — helping cut through the noise, focus on what actually matters, and stay present when execution gets hard. The work isn't about more ideas. It's about better decisions made at the right time.
"Fewer initiatives. Clearer direction. Execution that holds up after the noise fades."
The focus is always the same: clarity, alignment, and execution that holds under pressure. When growth starts to outpace structure, that's where the work begins.
