Most strategies don’t fail in the room where they’re created. They fail under execution pressure — when priorities collide, resources tighten, and accountability is tested.

There’s a moment every organization hits where the problem isn’t strategy — it’s infrastructure. That was the case at the Racquet Sports Professionals Association (RSPA) when I took a hard look at two foundational systems that touched nearly every member and prospect: the website and the Career Center. Both were critical. Both were underperforming. And neither had meaningful budget behind them.