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Tastykake Spiderman Promotion
Accomplishment I'm Proud Of: An "out of the box"(pun intended) integrated promotion between Tastykake and SPIDER-MAN™: ACROSS THE SPIDER-VERSE MOVIE. The program included limited edition packaging, trading cards, sweepstakes, PR, social, and digital media. Successfully drove off-shelf displays at retail and incremental sales via impulse purchases.
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